Friday, June 1, 2007

Marshmallow Tree On The Food Network

Be sure to check out the new Rome product that has been the talk around the campfire. The new Marshmallow Tree will be featured this saturday night on the Food Network's program, "Gotta Get It." This is part of a weekend grill out special for the network and we're thrilled to be a part of the fun.

About the Marshmallow Tree:
Simply stated, it's a 40" long metal roaster that curves and bends like a tree branch. The tree easily cooks up 10 marshmallows at a time and is a true conversation piece.

If you're familiar with Rome, you already know that we make a huge variety of forks. Seriously - look at our collection and you may wonder - is there room for another fork in the product line? Well I don't know - I'd say there's plenty of room for new forks if we stick to the fun category. Obviously a fork needs to be utilitarian, but when I developed the Marshmallow Tree I stepped back and thought - Ok let's do something really fun this time and not even think about price point and how much space it takes up on a store shelf. Pretty much just forget about the business side of the equation and just develop it from the hip. So here we have it - The Marshmallow Tree is out and people really seem to responding to it.

You can find the Marshmallow Tree in national retailers such as Gander Mountain, Dunham's Sports, Bass Pro Shops as well as a wide variety of independent retailers. A listing of stocking dealers and mail order sources is available here.

Rome's Marshmallow Tree on Gotta Get It Schedule
The Food Network

June 02, 2007 10:00 PM ET/PT
(repeat) June 03, 2007 1:00 AM ET/PT
(repeat) June 09, 2007 5:00 PM ET/PT
(repeat) June 10, 2007 6:00 PM ET/PT

Read more about the Marshmallow Tree in the Salt Lake City Weekly.

* photo source fromt he Problem Solvers catalog

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